Introduction to the GURUS Selling System

In this video Erik Luhrs breaks down the five steps of the GURUS Selling System and gives you several tips you can put to immediate use to convert more prospects to clients right now!

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The Problem with USPs and How To Use Them the Right Way

After going through all the trouble of creating a decent USP, most people still don’t use them the right way. In this video Erik Luhrs explains how to use a USP correctly to drive up sales conversions.

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You Can Never Be Done With a Client

Many people mistakenly assume that the close of the deal is the end of their work with a client. This mistake can cost you millions of dollars in sales. In this video Erik Luhrs explains why you’re never done with a client and how to use that for additional profit.

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Distinctions Drive Sales

Many people have trouble figuring out how or why someone should buy from them versus the competition. In this video Erik Luhrs will show you a simple way to make even the most “common” product or service more atttractive to your customers.

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Daydream Believers Will Buy Everytime

Often we are told to sell to the immediate needs of the moment – stick to the cold, hard facts. In this video Erik Luhrs will show you how and why you must leave today behind and daydream with your client if you want to increase sales.

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Branding is a Byproduct

Branding has become a huge buzz word and an industry all by itself. Many people think that you should develop a brand and then market it. In this video Erik Luhrs will show you the turth about branding, when to start it and how to make it profitable before you even start doing it.

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Your BUT Can Kill Any Sale

Sometimes everything is going great in a sales call and then, for no reason, it suddenly all goes south. Ususally no one can say why BUT there is always a reason. Erik Luhrs will show you why one simple word can derail an entire sales call and what to say instead that will keep things moving to a beneficial close.
 
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What a Virus Can Teach You About Building Sales

Millions of years of evolution still have not made humans impervious to germs. Erik Luhrs teaches you how to use this biological fact as a model for selling upfront and building ongoing sales.

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The Yin and Yang of Dressing to Sell

You’ve probably heard the old-fashioned advice about how to dress for selling. And what you’ve heard is probably dead wrong! Erik Luhrs explains the correct way to dress and shares some little nuances that will make you Irresistible to your prospects!

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Selling is State Dependent

We are all told to “sell, sell, sell.” But sometimes selling is the worst thing you can do. Erik Luhrs explains why you need to guage yourself before you start selling and what to do if the numbers don’t work in your favor.

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