Distinctions Drive Sales
by erikluhrs
in Uncategorized
Many people have trouble figuring out how or why someone should buy from them versus the competition. In this video Erik Luhrs will show you a simple way to make even the most “common” product or service more atttractive to your customers.
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This is another one where I have to agree, Erik. Realtors have this problem all the time. How do they explain to prospects how they are different from all the other agents out there. I’ve got my ideas, but maybe I need to send them to you too to get some fresh ones. I can’t wait to see what you’ve got to say!
This was written just for me! As an Organizer with lots of competition, I need to differentiate myself from the pack! Thanks for the reminder!
Very important issue. I think no matter your area of expertise there are many doing basically the same things you do, so this is extremely important; in fact essential to know how to step ahead or stand out in a crowed. It made me think about what makes me different then the zillions of others doing VA work. I know why I’m the best choice for a client because I know me, but would I know how to put that out there. It gave me lots to think about.
Thank you.
One of the key distinctions you bring up Erik are branding, using the Trump example.
I agree with you that this is a key way to make any business stand out and distinct from the crowd.
The most memorable businesses are those with “attitude” or character.
Good job Erik!
Thanks, Stefan. It is amazing how many people miss this simple, yet powerful, way to create automatic distinction. Love him or hate him, Trump is a distinction model for all of us.
Erik, I think many people would be interested in hearing you speak on “beyond distinctions”. How to change the client map of project management to your friend’s map of the same so that she could not only show how different she is but show it in such a way that her clients will accept and embrace it and give her big $$$.
What is the method for changing one’s map to your map???
Hi Yuri,
That is a great question! In the report – Secrets of the GURUS Selling System - in the sections on Rapport and UBP you’ll see how you learn someone else’s map and then go in and create a mutual-map so that both people are satisfied and excited to take action on the desired outcomes. By the way – thank you immensely for this question – it gave me a new distinction on the GURUS System!
Let me give you another opportunity to show your distinction. I am about to give $3600 to the California NLP institute for a 20 days immersion training. Do you think it is worth it?
Great post Erik. Could not agree with you more. I am a lawyer and work in a private firm. I had a consultant tell me a little while ago that lawyers and law firms could not brand themselves – WRONG! Wrong, wrong, wrong. If you don’t, how will anyone know why they should hire you and not the hundreds of other lawyers and firms who say they can do the work. You have got to distinguish yourself folks, no matter what the field you are in.