Persona-PositioningTM
What is your consulting service’s position? Does it have one? Do you think that “better,” “experience,” “quality service,” “we really listen to customers,” etc. is a differentiator? Remember that if your competition can copy anything you can do – and they will copy EVERYTHING – then there is NO difference to the customer. This is why lowest price wins 97% of the time.
In this hyper-competitive world the only way to differentiate is to build a Persona-PositionTM around you, your service and/or company.
During this 60 day program you will work directly with Erik Luhrs to build a persona or personas around your company, products, services, or yourself. This new persona acts as a “new attitude” in the marketplace, drawing attention, interest and desire.
Marketing to Sales to CRM Experience Funnel Re/Creation™
The single biggest impediment to a company’s profitability is the dysfunctional family known as Marketing Sales and Customer Relations. In most companies Marketing and Sales are like parents who are always fighting to see who is really in charge. And Customer Relations ends up being the child who is ignored by both. Great for TV drama. Bad for business.
Long ago Marketing, Sales and Customer Relations were one seamless process. It was the perfect funnel! It can be that way again…if your company is ready for it.
During this paradigm-shifting, on-site program, you’ll work with Erik Luhrs on creating a funnel if you don’t have one or recreating it if you do. The foundation of what you do and how you do it will be changed forever and you’ll be given the single most profitable tool your company can ever possess: A fully functional Marketing to Sales to CRM Experience Funnel.
When you’re ready to learn more about a program, please CONTACT US!