Linchpin Problem Audit™
What’s your problem? You can easily list off a dozen as easily as you can name one. But the truth is that most “problems” are merely symptoms of a deeper problem; a Linchpin Problem. But, in your role as Marketing VP, you’re so close to the problem, and so used to it, that you can’t see it.
That is why you need the Linchpin Problem Audit! During this 60 minute session Erik Luhrs will guide you through a series of questions to help you remove your blinders and find the Linchpin Problem that is causing all or almost all of your current issues. Then he will give you key recommendations so you can solve it!
Warning: Linchpin Problems may not be pleasant things to know or see. After all, there is a reason you turned your blinders on! But until you know the Linchpin Problem you can never solve it or get to the results that can only be achieved beyond it.
Transpositional MarketingTM Consulting
Your imagination can be a lonely place.
One of the greatest strengths of any marketing department is its creativity. However, many marketing departments end up becoming a vacuum space, where creativity runs wild regardless of whether or not it creates profitability.
This situation makes many CXO’s ask the Marketing VP “what have you done for me lately?” But the answer of “brand awareness” can only work until the numbers stop working.
Now you can collaborate with Erik Luhrs on researching, designing, testing, perfecting and disseminating powerful marketing messages and methods that drive leads, drive up sales and build brand domination. Soon, you’ll be able to ask the CXO what they’ve done for YOU lately.
Persona-PositioningTM
What is your product or service’s position? Does it have one? Do you think that “better,” “faster,” “quality service,” “we really listen to customers,” etc. is a differentiator? Remember that if your competition can copy anything you can do – and they will copy EVERYTHING – then there is NO difference to the customer. This is why lowest price wins 97% of the time.
In this hyper-competitive world the only way to differentiate is to build a Persona-PositionTM around your product, service and/or company.
During this one day, on-site elite brainstorming strategy meeting you will work directly with Erik Luhrs to build a persona or personas around your company, products, services, or people. This new persona acts as a “new attitude” in the marketplace, drawing attention, interest and desire.
Marketing to Sales to CRM Experience Funnel Re/Creation™
The single biggest impediment to a company’s profitability is the dysfunctional family known as Marketing Sales and Customer Relations. In most companies Marketing and Sales are like parents who are always fighting to see who is really in charge. And Customer Relations ends up being the child who is ignored by both. Great for TV drama. Bad for business.
Long ago Marketing, Sales and Customer Relations were one seamless process. It was the perfect funnel! It can be that way again…if your company is ready for it.
During this paradigm-shifting, on-site program, you’ll work with Erik Luhrs on creating a funnel if you don’t have one or recreating it if you do. The foundation of what you do and how you do it will be changed forever and you’ll be given the single most profitable tool your company can ever possess: A fully functional Marketing to Sales to CRM Experience Funnel.
Note: In order for this program to work it must be accepted by all CXO’s, the VP’s of Sales, Marketing and business development, the head of CRM and potentially other departments that might be affected. Therefore, a preliminary coordination consulting program may be required.
When you’re ready to learn more about a program, please CONTACT US!