GURUS Sales Process Creation Program
“What’s your sales process?” You’re a start up, so you probably don’t have one or you have one on paper that doesn’t quite happen in reality. And without some kind of procedures in place, you’ll be DOA before you know it.
If it’s time to create your sales process, let Erik Luhrs help! Utilizing the GURUS Selling System, you and Erik will determine the strengths and weaknesses of your team, your product and your procedures. Then you will create a sales process that your team will love and you can control.
Geometric Growth Sales Strategy
Almost all sales strategies have something in common, they are designed by looking at the past. We look at our own past performance, the growth of the market up to this point (which is still looking at the past), and the growth of other factors like population or competitor growth (which again means looking at the past).
All of this looking backward and measuring means that we A) create sales strategies that are linear in growth and B) we’re going to keep doing what we’ve been doing, so we’ll keep getting what we’ve been getting!
Yet, there are those rare companies that are growing geometrically. While some companies long for 10% growth annually others easily create 300% growth with little effort!
The difference between the two? Their mindset which controls their sales strategies.
Now, in this intensive one-day, on-site program with Erik Luhrs you will dismantle the limited thinking that has constrained your strategy, planning and sales potential. You will come away with a radically new strategy and 12 month action plan you can act on now!
Persona-PositioningTM
What is your product or service’s position? Does it have one? Do you think that “better,” “faster,” “quality service,” “we really listen to customers,” etc. is a differentiator? Remember that if your competition can copy anything you can do – and they will copy EVERYTHING – then there is NO difference to the customer. This is why lowest price wins 97% of the time.
In this hyper-competitive world the only way to differentiate is to build a Persona-PositionTM around your product, service and/or company.
During this one day, on-site elite brainstorming strategy meeting you will work directly with Erik Luhrs to build a persona or personas around your company, products, services, or people. This new persona acts as a “new attitude” in the marketplace, drawing attention, interest and desire.
Marketing to Sales to CRM Experience Funnel Creation™
The single biggest impediment to a company’s profitability is the dysfunctional family known as Marketing Sales and Customer Relations. In most companies Marketing and Sales are like parents who are always fighting to see who is really in charge. And Customer Relations ends up being the child who is ignored by both. Great for TV drama. Bad for business.
Long ago Marketing, Sales and Customer Relations were one seamless process. It was the perfect funnel! It can be that way again…if your company is ready for it.
During this paradigm-shifting, on-site program, you’ll work with Erik Luhrs on creating a funnel if you don’t have one or recreating it if you do. The foundation of what you do and how you do it will be changed forever and you’ll be given the single most profitable tool your company can ever possess: A fully functional Marketing to Sales to CRM Experience Funnel.
Note: In order for this program to work it must be accepted by all CXO’s, the VP’s of Sales, Marketing and Business Development, the head of CRM and potentially other departments that might be affected. Therefore, a preliminary coordination consulting program may be required.
When you’re ready to learn more about a program, please CONTACT US!